Cathy Tilton

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Posts by Cathy Tilton:

How To Present a Tourist-Friendly Experience To Brand New Site Visitors

When new site visitors come to our website, we need to speak their language, not ours. This is a guide for creating the right experience for new visitors.

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Tweetable Stats and E-Commerce Customer Acquisition – For Further Study

48 Tweetable Stats To Make You An Online Marketing SmartyPants | Unbounce @unbounce has provide a post with a double payoff. First, this is a great list of conversion-related stats and, second, a great example of how to design content to be sharable. The content is sharable for the following reasons: The title contains the…

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No More Guesswork: 5 Website Formats Proven to Get Results – via Crazy Egg

People often wonder why their site isn’t more successful. They ask themselves all sorts of questions: Is it too wordy? Is my product/service stupid? Do I need more flair? Well….. Good news everyone!** Brian teamed up with Crazy Egg to share five website formats that are proven to get results. Brian breaks down the five…

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Eye Catching Email Subject Lines and More – For Further Study

7 Eye-Catching Email Subject Lines to Catapult Your Open Rates | Unbounce @unbounce – Writing headlines and subject lines and tweets all have something in common: You have a limited number of characters to get a prospect’s attention in a very noisy environment. Steve Young gives us some tested subject lines to consider in our…

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Eye Tracking Conversion Lessons and Shopping Cart Abandonment – For Further Study

7 Conversion Lessons Learned From Eye Tracking @neilpatel collects some of the most interesting eye-tracking images available and provides seven insights that can help you design your pages and choose images. We have done our own eye-tracking study of business video and you can get the full report now. The report offers similar conclusions for…

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Email Marketing Domination, and Millennials Forge the Future – For Further Study

Email Is Crushing Twitter, Facebook for Selling Stuff Online | Wired Business | Wired.com If you’re a frequent reader of our blogs, you won’t be surprised by this report from Custora stating that email is a more effective marketing channel than social networks. In fact, I say in my book that email is the biggest…

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Conversion Conference 2013 Wrap-Up – Better Late Than Never

Time flies in Conversion Sciences world. It seems like just a few days ago that Brian was wowing the crowds at Conversion Conference in Chicago, but it was actually a couple of weeks ago! Our brains must be getting old….. Brian’s presentation “Everything I Needed to Know about CRO, I Learned From Direct Response Marketers,”…

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The One Thing that Keeps Visitors from Converting (Audio)

In any website, there is usually one thing that keeps visitors from converting. Brian Massey tells you where to look on your site for “The Thing”

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Category: AB Testing

Ten Ways to Convert More Customers and More – For Further Study

10 Ways to Convert More Customers | Infographic + eBook If you enjoy studying the psychology of persuasion the way we do here at Conversion Sciences, you’ll love this infographic from the folks at Help Scout. A Unique Home Page Split Test Experiment on TimeDoctor.com | Biz 3.0 In my book Your Customer Creation Equation I talk…

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Last Call for ebook Special – Business Video Through The Eyes of Your Prospects

The big brains in the Conversion Sciences lab have been working around the clock to bring you an interactive ebook about the science behind business video. Business Video Through the Eyes of Your Prospects is a must read for any business looking to invest in video. The guys in the lab coats have taken their…

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Business Video Through The Eyes of Your Prospects [New eBook]

Everyone is excited about “whiteboard” video, in which concepts are drawn at super-high speed on a whiteboard to explain or sell what you offer. But Whiteboard video is not cheap, and the geek scientists here a Conversion Sciences wanted to learn if whiteboard video was worth the extra price. First, we used an eye-tracking camera…

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Big Testing is Better Than Big Data – For Further Study

Big Data is Good—But Big Testing is Better | Chief Marketer @chiefmartec “out of 12,000 experiments that Google ran in 2009, only about 10% of them resulted in adopted changes.” You are not Google. But you must realize that in every industry, an online leader is going to emerge, and it will be the company…

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Category: AB Testing

Critiquing a College Break Landing Page with CrazyEgg

It’s graduation time and you know what that means; summer vacation! This is the perfect time for students to travel before getting back to school next semester or starting their careers. The big, bouncy brains over at CrazyEgg did a search for “best graduation getaway” and came up with this landing page to critique. Brian…

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WhichTestWon Live Event This Week!

The Conversion Sciences team is packing up the coffee cup beakers and the lab coats and heading to downtown Austin for the Which Test Won Live Event happening this Thursday and Friday. We know you have a few questions, so here’s the rundown. What is Which Test Won Live? “WhichTestWon’s The Live Event is the…

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Strategic Use of Ebooks and the Science of Color in Marketing – For Further Study

How to Use Ebooks Strategically and Reach Your Content Marketing Goals | Copyblogger This article on ebooks comes at an important time at Conversion Sciences as we put the final touches on a unique ebook of our own (preorder Business Video Through the Eyes of Your Prospects). Content is the way you charge and release…

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