Brian Massey

Bio

Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.

Posts by Brian Massey:

What I Learned About Conversion Optimization from a Dating Profile

Brian Massey does a live markup of an OK Cupid dating profile using the same criteria that he uses when critiquing a business landing page. Conversion Sciences employee Megan Hoover has agreed to be the test subject, using conversion optimization techniques on her dating profile. There are five key takeaways that you should consider on…

Read Post

Get Around Website Blind Spots with Split Testing Software [PODCAST]

How many goals do you set when you’re designing a split test for your website? We’re goal-crazy here in the lab at Conversion Sciences. It is not unusual for our tests have dozens of goals. Why is that? We see split testing as a data collection activity, not a tool that gives us answers. It’s…

Read Post

Mobile Web 2.0: Judgment Day Video

The mobile web is evolving. Here are Joel Harvey’s recommendations for websites to be prepared for mobile web 2.0.

Read Post

Conversion Optimization is Like Retirement Planning, Just More Exciting

A shocking graph; The power of compound interest; What 7% a month growth gets you. I had to study the graphic two or three times before my brain registered what it was saying. We recently enacted a new retirement plan here at Conversion Sciences — a Safe Harbor 401(k) for you odd ducks that find…

Read Post

Your Own Conversion Optimization Team

We’re proud of our website optimization family here at Conversion Sciences and display this fact proudly on our fictitious mobile conversion vehicle, CRO-1. This represents the team we put on each of our clients when we look for more revenue on the site. If you were to build your own conversion optimization team, this is…

Read Post

Landing Pages: Grilling The Conversion Scientist™

It was a dark room with on of those overhead lights above a lone chair. This was the room Joe Kerschbaum found to interview me at the Hero Conference in Portland Oregon. He proceeded to grill me about Landing Pages the special way we build them backwards. You can hear the recording here. We talk…

Read Post

UX vs. CRO Webinar Replay

The knockout punch came near the end of the webinar. Who won, UX or CRO? Watch the Webinar Replay Listen to the Podcast We shot this webinar because I had two things happen in the past year that made me wonder if we shouldn’t be doing more UX as a part of our CRO efforts….

Read Post

Is Google Using Mobilegeddon to Lead You Astray?

The Threat: Mobilegeddon, Google’s search algorithm change that would penalize mobile websites that weren’t “mobile friendly”. There is little as scary to an online business as having your source of traffic threatened. However, Google put some resources in place and is making recommendations to businesses to help them become mobile-friendly. The recommendations will not help…

Read Post

Conversion Optimization has been Around as Long as Commerce

We came across this infographic from ecommerce-platforms.com, The History of Commerce from Cattle to Bitcoin, and realized that conversion optimization has been around as long as commerce. Conversion optimization is the art and science of making more money from what you have. It is about getting more currency from the investments you’ve already made. Today…

Read Post
Category: Ecommerce

6 Ways Successful Videos Use Stories

In October of 2014 iNature Skincare, a small skincare company, sought to increase visits to their website and grow recognition of their products. They sponsored a video called “Comfortable” proposed by an independent filmmaker. It was a gamble. The video went viral, with over 4 million views on YouTube in the first two weeks. The…

Read Post

Nail the Top of Your Landing Page for Surprising Results [VIDEO]

The long-scrolling flat style landing page is all the rage this year. This style of landing page suffers from some problems, however. Large background images slow load time. Information is presented in small bites. Sometimes more copy is needed. Banded sections often look like the bottom of the page, reducing scrolling. With the right approach,…

Read Post

“Isn’t Mobile-friendly Like Being Pregnant?” Questions about the Mobile Web

Elliott asked the question, “Isn’t mobile-friendly like being pregnant?” during my SEMRush webinar Mobile Test Results: What Mobile Web 2.0 Will Look Like. His point was that Google, with its Mobilegeddon update, will grade you as mobile friends or not. I would turn that question around. “Is your mobile website Google-friendly and is it visitor-friendly?”…

Read Post

Turn an Image into a Landing Page Power Up

Oli Gardner will make you blush when he rips your landing page copy from its safe HTML home and shows you what it says as a plain text file. I got to thinking, what if we just pulled the images from your website? Would they be able to tell the story of your value proposition?…

Read Post

The Ultimate Question for Website Optimization

What would happen if you suddenly pulled the plug on your website optimization efforts? The question behind the question is, “How much has website optimization contributed to our online sales?” We all know that the results we see in our tests don’t reflect reality when rolled out to the website. So, how much faith should…

Read Post

This Website Redesign Got 250% More Leads Before it Was Finished

We recently began the split-testing process for a B2B ecommerce company. This is only remarkable because we signed this deal over a year ago. What happened to delay testing so long? A website redesign. The four-month redesign turned into a six month redesign and then into a 14-month redesign. This is not unusual in our…

Read Post
1 3 4 5 6 7 25

Send this to a friend