Posts by bmassey-editor:

Visualizing Your Marketing And Sales Process

When you think of the machine that is your online business, what do you picture? Do you see something organic? Something mechanical? I think it’s helpful to pick a vision. The marketing and sales functions are too complex. The tools and channels are changing faster today than at any time in history. Thanks, internet. Vizualize…

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Finding Website Optimization Gems

How do you decide which elements of your site to test? This question is at the heart of website optimization. A better question is, “How do you determine what NOT to test?” It’s relatively easy to come up with ideas that might increase your conversion rate. We typically come up with 50, 75, 100 or more…

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Why Your Visitors Are Ignoring You: User Personas vs. Demographics (As Illustrated By Brad Pitt)

Your visitors are ignoring you because you are not talking to them. Do you know who you are selling to? Do you really know? Lately, there has been a pretty intense debate over the importance of users personas, with many in the CRO community saying they misleading or even unimportant. In my experience, however, user…

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Market Validation Techniques: Should I Invest In That?

Should I Invest in That? For any business person, the decision to invest …in an idea …in a traffic source …in a website …in a campaign can feel arbitrary. It doesn’t have to. I speak and write about the abundance of inexpensive data available to us to make such decisions. Here’s how you can use…

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Behavioral Science & Analysis: How To Turn Psychology Into Sales

If you’ve ever heard me speak at a conference, you know I like to wear a white lab coat. It’s not a gimmick, and I certainly don’t wear it because of its slimming properties. No, I wear it because of science. There is an area of research called Enclothed Cognition. It is the study of…

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The 6 Rules of Behavioral Data Built Into All of Us

We all make decisions every day based on what other people are doing. You are wired to navigate the world using behavioral data. When you check Facebook to see how many people like and comment on your most recent post, you’re using your built-in behavioral know-how. When you select a movie based on the Rotten…

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The Complete 110-Point Ecommerce Optimization Checklist You’ve Been Waiting For

You want to optimize your ecommerce site, but where do you begin? What do you look for? What page elements are worth evaluating? At Conversion Sciences, we have a checklist that our team goes through when evaluating a new client website, and today, we’re going to share that checklist with you. This checklist includes virtually everything…

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Category: Ecommerce

9 Lessons On Home Page Optimization From A Multiple Choice Test

When my daughter was choosing colleges to apply to, two of the key drivers in her decision were here scores on the SAT and ACT. These aptitude tests, in part, determined two things: Her ability to answer multiple-choice questions. Her ability to get into certain colleges. I was interested in the psychology of this staple of standardized testing: the multiple-choice test….

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The 4-Step Process For Drastically Increasing Inbound Calls

When you focus your strategies on getting those who might call to pick up the phone, you can enjoy significantly higher sales rates, bigger average order values and new customers that are more satisfied with their first buying experience. Make calls a key part of your focus, and harvest more of those fickle visitors coming on mobile phones.

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What Is Behavioral Science? (And Why Is It Critical For Conversion?)

As data becomes cheaper and more accessible, behavioral science has become a crucial practice for anyone serious about marketing and conversion optimization.

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