Last year, Austin, Texas declared itself the Conversion Capital of the World with some stiff competition.
It turns out that, this year there is even more reason to support this very scientific and not-at-all-biased claim. We’ll be sharing our updated list of Austintatious website optimization pros on CRO Day, April 9.Clearly, the quality of breakfast tacos and microbrews are determining factors for how optimizers choose their city of residence.
Website optimizers aren’t your typical marketer. In our roundup, each one will tell the story of how they were drawn, pulled or tricked into conversion optimization.
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Ironically, CRO Day was declared by the crew at Unbounce, a respected but decidedly “ain’t in Austin” company. Despite that, we think that you should be online for this event. We will participate.
Brian Massey is the Founder and Conversion Scientist at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.