Questions can be powerful things, if the questions are good and are leading us in the right direction (normally this means toward better results). When the questions are about the statistical significance of your marketing results, you’ve got a winning combination that will really take you places.
So, what are a couple of good questions that you can use to help you become statistically significant as a digital marketer? Brian introduces a couple of doozies in How to be a Statistically Significant Marketer (Part 2) on Marketing Land:
Question 1: Are the results I’m seeing from my online marketing telling me what really happened?
Question 2: Are these results “good” enough to predict what will happen in the future?
You will find part one here: Become a Statistically Significant Marketer.
Brian tackles these challenging questions by introducing us to three characters involved in life-like scenarios that will seem all too familiar to some of us.
Finally, he ends with the question that every marketer has to continually ask at every step along the way: What do I do next based on the results I am seeing?
Here’s another solid question you can ask yourself: “Self, is it worth 15 minutes of my time to find out how to begin asking the right questions in my marketing efforts?” We’re going to help you out here and encourage you to go with a resounding “YES” on that one.