Trina Bolfing is a frequent contributor to the Conversion Sciences blog.
Would you be brave enough to let a bunch of conversion experts tell you what is wrong with your website? Flex Fitness’s Ryan Ehler did just that when he won the privilege of having five website optimization experts evaluate a landing page for one of his ads. Digital Marketer published all of the recommendations. The […]
The Brad Pitt Shuffle: we’d all like to think that our target market is pretty sexy. It’s good looking, it has money, it has style. If you’d like to keep up this charade because it makes you feel better, by all means. [sitepromo] But if you’re ready to figure out why your marketing campaign isn’t […]
This infographic from Ecommerce Platforms gives us some insight state of eCommerce in 2015. It’s looking like online sales are going to increase to well over a quarter of a billion dollars (yep, you read that right: billion!), and even though retail sales online are still a relatively small percentage of total sales, brick-and-mortar shops […]
Raise your hand if you’re considering a website redesign. Pretty much everyone, yeah? Well, before you undertake such a massive project, there’s a lot you should consider first…namely the effects such huge changes can have on your conversion rates. Some businesses will pour millions of dollars into a fancy and beautiful website redesign only to […]
If you expect your entire business to be suddenly infinitely more profitable just because you spent a few hours on website optimization, you’re going to be disappointed: website optimization is an ongoing process that requires ongoing attention and effort. Your four hours don’t have to be futile, however. You can look to experts for guidance […]
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