Entries by Trina Bolfing

The Conference Where it's OK to Get Emotional

Does it pay to criticize Google? Probably not. But Brian Massey thinks that Google is doing website owners a disservice by almost forcing them to move to responsive web design (RWD) to support a “mobile friendly” website. Here, Brian says “It’s an irresponsible policy for many reasons.” In private, he says Google is scaring businesses […]

Building a Website Optimization Business [AUDIO]

Brian the Conversion Scientist is always excited to share his knowledge about website optimization. He’s also an entrepreneur just like his clients. Dr. Jeremy Weisz from INspired INsider interviewed Brian about his highest and lowest points leading his business. Brian talks about client negotiations, how he feels about his employees (hint: nothing but good feelings!), […]

Conversion Rate Optimization is Good for a Laugh with Joanna Wiebe and Brian Massey [WEBINAR]

Why are these conversion rate optimization experts laughing? At first, the questions sounded pretty serious: “How often should you be emailing your customers?”  “What’s the best wording for a CTA (call to action)?”  “What should every conversion rate optimization team include?” Brian Massey and Joanna Wiebe of Copyhackers teamed up to answer questions like these […]