Entries by Trina Bolfing

Correlation, Causation, and Their Impact on AB Testing

Correlation and causation are two very different things. Often correlation is at work while the causation is not. By understanding how to identify them, we can master correlation, causation and the decisions they drive. In 2008, Hurricane Ike stormed his way through the Gulf of Mexico, striking the coasts of Texas and Louisiana. This powerful Category 3 hurricane took 112 lives, […]

Why We Need CRO and Personality Traits of CRO Experts

What are the Conversion Scientists reading these days? Forbes: Why CRO Is Absolutely Essential in 2015 Forbes doesn’t mince words when talking about CRO. Author Niel Patel has built several online businesses, including CrazyEgg and KISSMetrics. He would know. The article starts off with a great insignt: “Conversion optimizaiton works.” So, how did you do this year? […]

Mobile Best Practices can be Huge Mistakes

What is a best practice? Commercial or professional procedures that are accepted or prescribed as being the most effective. It’s something that works much of the time in similar situations. What is a conversion insight? Conversion optimization is finding the unique things on your unique site that drive your unique visitors to do more of […]

Build a Landing Page with a 50% Conversion Rate

Talking about landing pages that convert is one of a Conversion Scientist’s favorite conversation topics. It’s even something that plays a huge part in their dating lives, and one of Conversion Scientist Brian Massey’s most popular presentations is still the Chemistry of the Landing Page (replay). Your Conversion Rate Will Make or Break Your Campaigns […]