Entries by Bill Widmer

21 Fascinating Persuasion Techniques for Conversion Optimization

Powerful communicators employ these persuasion techniques when designing online experiences that convert. Do you want your website to be more persuasive? The ability to persuade is a skill coveted by orators, writers and online marketers alike. This ability is based on an ancient–but non-obvious–understanding of human nature. Selecting one or more of these persuasive techniques for your website […]

6 Highly Productive Ways To AB Test Content Marketing

Here are six different ways to AB test content elements and the things you should be measuring. There is a critical part of your sales funnel that probably isn’t optimized. When you think about CRO, you think about optimizing your online funnel – your emails, landing pages, checkout process, etc. – in order to acquire more […]