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Why does the “online” marketer have to do something different from the “other” marketers at the beginning of a new year? There are many reasons. The online marketer is blind without accurate data. The online marketer has wrested control from the grubby hands of IT. The online marketer knows that the seeds of holiday regret […]
The year 2015 will be full of surprises, but not everything needs to be a total shocker. We can start planning now for some of what 2015 will bring. So, what should we be focusing on? I am privileged to know some smart entrepreneurs and marketers, the kind of people who would have an informed […]
Even though the election season is over, I’ve opted to extend the debate and move it into the realm of online marketing. In 4 Anti-Science Marketing Attitudes That Keep Us In The Stone Ages I compare the anti-science efforts used by politicians and their campaigns to the anti-science efforts stacked against you, my fellow marketer. […]
At the start of 2011, I wrote about the poker hand, the winning strategy, the high cards that let you compete against every other site their customers will visit. Creating and optimizing interesting content that helps visitors find what they need is a high card. Social media and attention to conversion metrics are cards that […]
Can something as complex as online sales conversion be boiled down to some like a chemical reaction? The answer is yes, and these basic marketing reactions make it easy to create interesting new combinations.
Your conversion marketing practice is actually a “stack” of disciplines each of which you will have some level of capability with. If you are marketing online, you are involved with conversion issues by definition.
Are you a Whack-a-mole Company? You should be. Every industry has them. Your company may be one of them. They are the whack-a-mole companies, sticking their virtual neck out, and striving to do things better, driving online sales with an evolving ecommerce conversion marketing strategy. And they often get whacked. But the companies I’m talking […]
Here is a list of questions you may — and should — ask before you choose the best conversion optimization consultant for your online business. Maybe you have exhausted your resources or maybe you’d rather have CRO experts maximize your profits. Whatever your situation, it’s time to pick a conversion optimization consultant for your online […]
How to Seamlessly Integrate AI Marketing Into Your Strategy As marketing evolves, technology plays a bigger role in our strategies, processes, and outcomes. And today, the darling of technology is AI, or artificial intelligence. AI functionality has already been added to most marketing tools and software. Once trained, it provides customized solutions, allowing marketers to […]
