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If you’re looking for lead generation landing page examples to help you craft the perfect landing page, beware. Many of the landing pages you see online are not actually working. In fact, many of them turn more people away than not. Lead generation landing pages and squeeze pages can attract and convert a high percentage […]
Those businesses that choose not to invest in a testing culture may not be here in 24 months. Those that do may not either, but if they are they will be the leader in their space.
A high-converting landing page looks deceptively simple, but if you’ve made online offers, you know how hard it can be to get the results you’re looking for. In this guide, we talk about how to optimize a landing page for peak performance, why it matters, landing page best practices, and key strategies for improving your […]
This guide to AB Testing provides the definitions, best practices and tools for anyone who wants a higher-converting website.
We ran an A/B test of a form against a multistep quiz-style form and found that it increased completion rates by 61%. Here’s what we learned. Sometimes, we collectively overlook some of the most promising ideas to make things better for our visitors. So many landing page redesigns leave one element largely unchanged: The stack […]
Here at Conversion Sciences, we tend to focus a lot on website optimization, but your website isn’t your only option for driving sales. Over the last few years, social media sites have begun building ecommerce solutions directly into their platforms, allowing businesses to attract and sell to their target audience directly through their social pages. […]
What’s the first thing visitors see when they come to your site? If the answer isn’t a promotional video, you are probably missing out on a sizable chunk of conversions. In addition the broad trend of increased video consumption – that reached 80% of all web traffic by 2019 – promotional videos in particular are […]
