Do you know the things that could make your landing pages really sing?

image of SEM PDX logoThere are marketers out there conducting experiments online to find out what works best; what turns more visitors into prospects and customers. These are bare-teeth marketers who sometimes cross the line of propriety. Some even cross legal lines.
Don’t throw the things they’ve learned out entirely. Even the most conservative brand can use one or more of these well-tested techniques to make their landing pages perform at peak levels.
I’ll be sharing with you fifteen components of high-performing landing pages that you can use in your online marketing.
Join me and with hosts SEMpdx and Online Marketing Summit for “What We Can Learn from the Bad Boys of Conversion.”

  • Overcome your fear of long-form copy
  • Understand the incredible importance of the headline
  • Properly employ the use of bolding, highlighting and the Johnson Box
  • Explore the magic of testimonials and guarantees
  • Behold one of the most tested calls to action on the Internet

I’ll take you through a couple of examples used in B2B marketing including one that even Apple might design.
Register now. It’s free, and I’ll be answering your questions as well.
Contact Brian Massey

Brian Massey
3 replies
  1. Josh Charles Manheimer says:

    Watching your presentation and I’d like to make one correction — the Johnson Box was invented by Frank Johnson, a famous direct mail copywriter, and it is, in fact, the area above the “Dear Friend” part of a letter where you present the offer, or whatever. (It’s not a coupon by Johnson and Johnson; we just call those coupons.) Otherwise, enjoying your presentation …

    • Brian Massey says:

      Now we’re learning something! I took my word-of-mouth explanation for a Johnson Box at face value, when a search of Wikipedia would have given me the truth.
      I will correct this before my presentation on the “Evolution of the Landing Page” presentation next week.
      I saw that you use a dark blue Johnson box above the salutation in the page you are currently testing.
      I also note the use of these elements in your page:
      – A very direct (and provocative) headline
      – “Celebrity” testimonials from your industry
      – Bullets and bolding
      – Your signature
      – Four postscripts with testimonials
      Interestingly, the only offer you make throughout the letter is in the first P.S. and it’s a simple link. I would love to know the thinking behind this.
      Will you let us know what you learn from your test?
      Thank you for your contribution.
      Brian Massey
      The Conversion Scientist


Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *