Conversion Sciences Presents...
UX vs. CRO
Which packs a bigger punch in
growing your business?
It's The Digital Fight Of The Century!
When it comes to building your business, does UX have a true advantage over CRO? Does CRO still reign supreme in the Digital Marketing arena? Who will come out on top? Tweet @bmassey using #UXvsCRO, and ask a question during the webinar for a chance to win a free website evaluation.
You'll Learn
Defining CRO: creating an experience for a website, or landing page visitor with the goal of increasing the percentage of visitors that convert into customers.
Defining UX: Every interaction designed between your customer and your service online to add revenue, shortened sales cycle, improve customer relations, or retain customers.
UX vs. CRO
Meet The Opponents and Moderator
Defending UX: Sarah Jabeen specializes in human centric design for business growth strategy, UX strategy to enhance customer service, brand creation, and marketing.
Defending CRO: Brian, the "Conversion Scientist" helps dozens of businesses transform their sites through visitor profiling, purposeful content, analytics and testing.
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