Why We Need CRO and Personality Traits of CRO Experts

For Further Study - Curated for the Curious

What are the Conversion Scientists reading these days?

Forbes: Why CRO Is Absolutely Essential in 2015

Forbes doesn’t mince words when talking about CRO. Author Niel Patel has built several online businesses, including CrazyEgg and KISSMetrics. He would know.

The article starts off with a great insignt: “Conversion optimizaiton works.”

So, how did you do this year?

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Your guide to test your way to high-converting landing pages.

AB Test Planning Guide for Landing Pages

What works in conversion-centered design when testing landing pages.
  • The components of a high-converting landing page.
  • Headlines and offers to test.
  • Images that increase conversion rates.

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Conversion Conference: 8 Qualities of Successful Conversion Rate Optimizers

Lance Loveday’s keynote presentation at Conversion Conference this year shared eight traits that gifted CRO experts share. Wouldn’t you know it that Conversion Science’s own Brian Massey and Joel Harvey both ranked in Conversion Conference’s top 25 conversion experts in 2015, so they’ve definitely hit all of Lance’s high points.

Which of these qualities most helps you excel at CRO?

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Trina Bolfing is the Content Scientist at Conversion Sciences.