website redesign

Do a Website Redesign Like JJ Abrams

Why Our Website Redesign Wasn’t a Disaster [WEBINAR]

On Monday, Conversion Sciences launched a revamped website. As you will learn in our Lab Coat Lessons Webinar, a website redesign can be a very dangerous undertaking. Sixty percent of our business comes through our website (the remainder being referrals). Any significant drop in traffic or conversion rate will hit our bottom line hard. It’s still early…

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UX vs CRO Featured Image

UX vs. CRO Webinar Replay

The knockout punch came near the end of the webinar. Who won, UX or CRO? Watch the Webinar Replay Listen to the Podcast We shot this webinar because I had two things happen in the past year that made me wonder if we shouldn’t be doing more UX as a part of our CRO efforts….

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Use science to increase conversion rates before undertaking a website redesign

How a Little Science Can Save Your Website Redesign

Raise your hand if you’re considering a website redesign.  Pretty much everyone, yeah?  Well, before you undertake such a massive project, there’s a lot you should consider first…namely the effects such huge changes can have on your conversion rates. Some businesses will pour millions of dollars into a fancy and beautiful website redesign only to…

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How Website Redesign is like Holiday Decorations

Many business websites have to change with the holiday seasons, but you don’t redesign with each holiday. We’ve been pretty busy here at Conversion Sciences. No complaints at all. However, other parts of our lives suffer. In my case, it was decorating for the Christmas Season. And in an unexpected way, this relates to your…

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Mobile Advertising [INFOGRAPHIC]

The folks at WhoIsHostingThis.com have put together a very complete infographic on mobile advertising. We like articles and infographics that support their findings with research and case studies. One thing we’d like to put a fine point on is this: Formula: Number of mobile site visitors divided by the number of actions taken, all multiplied…

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