webinars

Do a Website Redesign Like JJ Abrams

Why Our Website Redesign Wasn’t a Disaster [WEBINAR]

On Monday, Conversion Sciences launched a revamped website. As you will learn in our Lab Coat Lessons Webinar, a website redesign can be a very dangerous undertaking. Sixty percent of our business comes through our website (the remainder being referrals). Any significant drop in traffic or conversion rate will hit our bottom line hard. It’s still early…

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Build a Landing Page with a 50% Conversion Rate [Webinar]

Talking about landing pages that convert is one of a Conversion Scientist’s favorite conversation topics. It’s even something that plays a huge part in their dating lives, and one of Conversion Scientist Brian Massey’s most popular presentations is still the Chemistry of the Landing Page. Your Conversion Rate Will Make or Break Your Campaigns Conversion…

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come with me if you want to convert

Exclusive Mobile Design Insights from Dozens of Split Tests [Webinar]

The Mobile Web is still in its infancy.  Today, alleged “mobile best-practices” are nothing more than successful desktop strategies scaled to a smaller screen.  But people behave differently on small-screen devices than they do when they are sitting at a computer. Conversion Sciences has begun to see what Mobile Web 2.0 will look like. Having…

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10 ways to optimize your content strategy

10 Ways to Accelerate and Improve Lead Generation

What are you doing today to ensure that your business brings in a continuous flow of qualified leads on a daily basis? Do you have a refined procedure, or are you throwing content out into the abyss of the interwebs with fingers crossed, hoping to score new leads and make some money?  If you can’t…

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Cascading Content is Content Marketing Made Easier

Your presentation will set off a cascade of content. It was a few paragraphs from my book in a Chapter entitled “How Content Fuels Conversion.” It started off pretty well, but it ended in a lie. Amid my discussions of video and images; of draftsmen and imagemakers and storytellers appeared a few lines. They’re there…

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Use On-screen Markup to Make Webinars More Effective

On-screen Markup can increase engagement and keep viewers around longer. My online landing page webinars are quite different from most you’ve seen. Why is that? Because I do live on-screen critiques of the landing pages. You can see me in action on August 21 during my webinar The Chemistry of the B2B Landing Page with…

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Unexpected Formulas Webinar September 28

Someone once said, “The definition of insanity is to pet a dog that is on fire.” Someone else once said, “The definition of insanity is doing the same thing over and over and expecting different results.“ “Every click is a promise you must keep.” On September 28, I’m going to keep you from doing the…

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B2B Marketers Must Embrace Conversion Marketing

Conversion marketing is about bringing visitors to choice. B2B marketers carry this same burden.

Can marketers in more conservative industries use techniques proven to increase online leads and sales in B2C markets? Not only should B2B marketers try everything that B2C businesses are using, they risk irrelevance if they don’t.

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