video marketing

How Faces Influence Video Marketing

When you put people in your video marketing, something unexpected happens. The Human Brain Loves Eyes I want to talk a little bit about eyes and the importance of eyes in video marketing. First of all, the human brain loves eyes. We’re drawn to it, we want to look at it. And this can be…

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is laughter the best call to action feature image

How to Use Humor in Video to Increase Online Sales

Everybody wants to be the llmpany that came up with the brilliantly clever video or ad or Tweet that got shared by millions. The one where, if you dare to admit you haven’t seen it, everyone else at the party will jump on you demanding, “You haven’t SEEN it?” But here’s the thing: While there…

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storytelling in video

6 Ways Successful Videos Use Stories

In October of 2014 iNature Skincare, a small skincare company, sought to increase visits to their website and grow recognition of their products. They sponsored a video called “Comfortable” proposed by an independent filmmaker. It was a gamble. The video went viral, with over 4 million views on YouTube in the first two weeks. The…

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should you include video in your email marketing campaigns

What to Consider When Using Video in a Blog

Video helps your marketing. It’s not a very controversial statement, but for years now YouTube has been hovering around the number two spot of the most-used search engines, yet somehow video in online marketing still has a feeling of just emerging from its infancy. Despite that, marketers feel very comfortable using video for their own…

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From Viral to Buyral: Designing Buyer Journeys [CASE STUDY]

Online retailer iNature Skincare® sponsored a video that turned into a phenomenon. Released on October 29, 2014, the Comfortable: 50 People 1 Question video had garnered over 4 million views within two weeks. iNature Skincare had sponsored a viral hit. Unfortunately, sales did not rise as much as one would think. Why not? It is…

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Social Video

The Social Video Starter Guide [INFOGRAPHIC]

This is a guest post by Ivan Serrano. The phrase “too long; didn’t read” has entered the lexicon of internet users worldwide, highlighting the importance of keeping things brief, so that’s what we’ll do here. The reasoning is simple: people are less likely to be distracted while watching and listening to a video, compared to…

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Build an Audience for your Video in 7 Days

This is a guest post by Mike Tyler. A leader without an audience is just a man yelling things. There comes a time when every marketer faces the decision of whether to pursue video as part of their marketing strategy. The difficulties in this venture come in several forms. For example, you’ll need to determine…

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