tools

AB Testing Guide by Conversion Sciences

AB Testing Guide

This guide to AB Testing provides the definitions, best practices and tools for anyone who wants a higher-converting website.

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Is converison optimization a real science Brian Massey on ecommerce.

Ecommerce: Applying Conversion Science Q&A

Here are several questions about applying conversion science to ecommerce sites. These questions came from the sponsors of the GP Ecommerce Summit in Bucharest, Romania. Can we consider Conversion Rate Optimization a real science? What defines a science? The Scientific Method. Assume we know nothing about a problem Research it Develop hypotheses Select the most likely…

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make your case for a cro budget in 2016 feature image

4 Ways to Get a CRO Budget for Next Year

If you ever went to the government and asked them what your fair share of taxes should be, they would first ask you how much you made last year. And that would likely be the answer. Likewise, a conversion optimizer would probably be the last person to ask how much to budget for conversion optimization….

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Top Email List Building Tools

Grow Your Email List With These Recommended Tools

How do you grow your email list quickly and effectively? Do you advertise on social media, use special list building software, or do you pray to the lead generation gods for better, quality leads? How many tools do you really need to list build? Maybe a dozen? 60 online marketing experts were asked a simple…

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12 Rules for Maximizing Conversions from AdWords

Today we have a guest post by Derek Hooker, Chief of Search Marketing at White Shark Media™. Google AdWords is a very impressive advertising platform. It provides us with numerous tools and features to work with and make our campaigns better. As long as you have the right mindset, resources and strategy, you can make…

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What is Website Optimization

The Blue Line that Frustrates Your Visitors

The Conversion Function is the number of actions taken for an online property divided by the number of visits to that property. Here is where we find the solid blue line in our websites. It runs through our sites and our landing pages. It slices our prospects’ mobile phones, their tablets and their computers. We…

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optimizely-logo

How Big is the Optimizely “Test Snooping” Problem

How helpful would it be to know what prices and features your competition was thinking about using? One of my readers just sent me a very revealing screenshot. It is one of the pricing pages that Optimizely is testing. It was found by “spying” on their test data.   We are able to see this…

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Can Live Chat Increase Conversions?

I was recently conversing with a client who was unable to purchase a complete set of books on Amazon.com. He was extremely frustrated that the website would only suggest one book at a time, when he knew that they should be sold as a set. He eventually abandoned his session on Amazon and purchased the…

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Science: It’s Not Just for High School Anymore

In his blog post announcing a new version of Visual Website Optimizer, Paras Chopra makes it clear that they want to bring the scientific method to online marketers. You can get the tools. Who is sitting in your chair? We’ve been doing this since 2006. Paras says, “” He also says something that I think…

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