Here are several questions about applying conversion science to ecommerce sites. These questions came from the sponsors of the GP Ecommerce Summit in Bucharest, Romania. Can we consider Conversion Rate Optimization a real science? What defines a science? The Scientific Method. Assume we know nothing about a problem Research it Develop hypotheses Select the most likely […]
Search engine algorithms are evolving at higher paces than ever before. The frequent updates to these algorithms – especially Google’s search algorithm updates – have made it harder to “game” the system using Search Engine Optimization (SEO). This has forced companies to bring at least one SEO specialist on board in order to gain and […]
If you ever went to the government and asked them what your fair share of taxes should be, they would first ask you how much you made last year. And that would likely be the answer. Likewise, a conversion optimizer would probably be the last person to ask how much to budget for conversion optimization. […]
The fight for online leads and sales has traditionally been fought at the search engine. That is changing. Web analytics, bid management, competitive intelligence, ad testing and ad management tools are all common staples of any serious paid search effort. Return on ad spend (ROAS) is being tracked all the way through the sign up […]
The online marketing landscape is more competitive than ever – doubly so if you’re a university or college that’s trying to attract the right kind of students. Although many people think of conversions as something related to business – a sale, a a lead, a subscription, etc. – conversions are just as important to educational […]
How do you grow your email list quickly and effectively? Do you advertise on social media, use special list building software, or do you pray to the lead generation gods for better, quality leads? How many tools do you really need to list build? Maybe a dozen? 60 online marketing experts were asked a simple […]
Today we have a guest post by Derek Hooker, Chief of Search Marketing at White Shark Media™. Google AdWords is a very impressive advertising platform. It provides us with numerous tools and features to work with and make our campaigns better. As long as you have the right mindset, resources and strategy, you can make […]
The Conversion Function is the number of actions taken for an online property divided by the number of visits to that property. Here is where we find the solid blue line in our websites. It runs through our sites and our landing pages. It slices our prospects’ mobile phones, their tablets and their computers. We […]
Ghostbusters was a touchstone for us. Seven years ago, we were launching into a new marketplace – conversion optimization. Like the Ghostbusters, many didn’t understand the value of what we did. Like the ghosts of the movie, the goblins in a website were invisible and ethereal. So, we turned up the volume, donning lab coats […]
Our conversion calculator shows you what it means to get your first ten percent in growth. Success comes from getting that ten percent time after time.
I was recently conversing with a client who was unable to purchase a complete set of books on Amazon.com. He was extremely frustrated that the website would only suggest one book at a time, when he knew that they should be sold as a set. He eventually abandoned his session on Amazon and purchased the […]
In his blog post announcing a new version of Visual Website Optimizer, Paras Chopra makes it clear that they want to bring the scientific method to online marketers. You can get the tools. Who is sitting in your chair? We’ve been doing this since 2006. Paras says, “” He also says something that I think […]
This is a guest post by Mark Hall. Brian Massey posed a great question to me the other day: If you could ask your site visitors only one question, what should it be? I love this question because it distills pre-conversion user research down to its essence: how can you best glean the “why” motivations […]
This is a guest post by Simon Campbell Facebook is not only the most popular of the many social networks; it’s also the most prone to changes. What worked well just a few short months ago on the site may not be the best formula to try in 2014. Changes in the News Feed have […]
The Conversion Upside Report tells you what gains an optimization plan would give you. We’ve redesigned our Conversion Upside Report so you can more quickly understand how much you should be investing in website optimization. We’ve used color and short commentary on six different criteria to help you understand where your site is on the […]
After nine months of writing, fifteen chapters complete and dozens of columns supporting the effort, you’d think that the easiest thing to do would be to pick a name for my conversion marketing book. As it turns out, this is difficult. So why read a post about selecting a book title? Because, it’s all […]
Can you send a daily email to a business-to-business email list? One of my favorite conversion strategies is the second chance. The second chance only comes when I have a way to continue the conversation; to get someone to come back again and let me make my case again. There is no better […]
Sometimes it’s better to ask forgiveness than permission Warning: this information will make you a more successful marketer, but may also put your immediate job in jeopardy. To be a true hero, you must have two things: An arch nemesis A secret Unfortunately for those of us in marketing, our nemesis […]
Conversion marketing is about bringing visitors to choice. B2B marketers carry this same burden.
Can marketers in more conservative industries use techniques proven to increase online leads and sales in B2C markets? Not only should B2B marketers try everything that B2C businesses are using, they risk irrelevance if they don’t.
Spend precious Web resources on the smart stuff If you follow The Conversion Scientist, you will have dutifully put an analytics package in place on your Web site, such as Google Analytics, Woopra, Clicky or SiteMeter. This doesn’t mean that the information has helped you improve your Web site. Let’s change that. Let me […]