tools

Multivariate Testing for High-traffic Websites

Multivariate Testing: Promise and Pitfalls for High-Traffic Websites

Multivariate testing offers high-traffic websites the ability to find the right combination of features and creative ideas to maximize conversion rates. However, it is not sufficient to simply throw a bunch of ideas into a pot and start testing. This article defines what a multivariate test is, explains the advantages and pitfalls of this kind of testing, and offers some ideas for the future.

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AB Testing Guide by Conversion Sciences

AB Testing Guide

This guide to AB Testing provides the definitions, best practices and tools for anyone who wants a higher-converting website.

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Is converison optimization a real science Brian Massey on ecommerce.

Ecommerce: Applying Conversion Science Q&A

Here are several questions about applying conversion science to ecommerce sites. These questions came from the sponsors of the GP Ecommerce Summit in Bucharest, Romania. Can we consider Conversion Rate Optimization a real science? What defines a science? The Scientific Method. Assume we know nothing about a problem Research it Develop hypotheses Select the most likely…

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make your case for a cro budget in 2016 feature image

4 Ways to Get a CRO Budget for Next Year

If you ever went to the government and asked them what your fair share of taxes should be, they would first ask you how much you made last year. And that would likely be the answer. Likewise, a conversion optimizer would probably be the last person to ask how much to budget for conversion optimization….

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Top Email List Building Tools

Grow Your Email List With These Recommended Tools

How do you grow your email list quickly and effectively? Do you advertise on social media, use special list building software, or do you pray to the lead generation gods for better, quality leads? How many tools do you really need to list build? Maybe a dozen? 60 online marketing experts were asked a simple…

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12 Rules for Maximizing Conversions from AdWords

Today we have a guest post by Derek Hooker, Chief of Search Marketing at White Shark Media™. Google AdWords is a very impressive advertising platform. It provides us with numerous tools and features to work with and make our campaigns better. As long as you have the right mindset, resources and strategy, you can make…

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What is Website Optimization

The Blue Line that Frustrates Your Visitors

The Conversion Function is the number of actions taken for an online property divided by the number of visits to that property. Here is where we find the solid blue line in our websites. It runs through our sites and our landing pages. It slices our prospects’ mobile phones, their tablets and their computers. We…

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optimizely-logo

How Big is the Optimizely “Test Snooping” Problem

How helpful would it be to know what prices and features your competition was thinking about using? One of my readers just sent me a very revealing screenshot. It is one of the pricing pages that Optimizely is testing. It was found by “spying” on their test data.   We are able to see this…

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