You can find the most inane demographic information about Facebook users, the amount of time they waste on the site, how many of them are grandmothers, where to find a browser extension that will make all of those pictures of your friends’ kids turn into pictures of cats, and lots of other quasi-useful information that […]
How does one build traffic to a blog? That’s easy. One writes. One posts. One shares. Unfortunately, not all posts are created equal. Not all topics interest the same number of readers. And not all keyword phrases get the attention of the great granter of traffic, Google. Having blogged since 2005 on marketing topics, from […]
This is a guest post by Ivan Serrano. The phrase “too long; didn’t read” has entered the lexicon of internet users worldwide, highlighting the importance of keeping things brief, so that’s what we’ll do here. The reasoning is simple: people are less likely to be distracted while watching and listening to a video, compared to […]
When the Arizona PBS station asked Lon Safko to do a first-of-its-kind special on social media, they didn’t know what they were getting in to. Lon knew that this was going to be a throw-down between social media vs. traditional media, measured in donation dollars. Believe it or not, KAET AZPBS does not do an […]
This is a guest post by Simon Campbell Social media sites can be used in a wide variety of ways in many different industries. Though for most businesses, a site like Facebook is typically used to promote products and services rather than to sell them. With a few key tweaks, however, you can change that […]
They friend you. They fan you. They pin you. We love our social media tribes. But how often to they customer you? How often do they buy, subscribe, or register? When you get customered, your business grows, you gain another social influencer, and you get proof that your social media strategy is delivering what your […]
My blog looks awesome on iPads with Flipboard. Watch the video and see how yours can, too. It was a Saturday. I was painting the walls of one of our bathrooms. The new color really brought out the tile we’d had installed the week before. Otherwise, things were pretty quiet around the house on this […]
This is a guest post by Katleen Richardson of Marketing AdvantEdge If you’ve been in business for a while and have only recently started to develop your online presence, the idea of having to measure your online marketing performance can be daunting. Even for those who have more experience in the world of conducting business […]
In your rush to get as many Likes, Follows, Connections and +1’s as you can, have you thought about how you are going to turn those fans and friends into leads and sales?
This week I offer articles and posts from the world of online sales conversion including landing pages, email frequency and social media conversion. Subscribe by email.
In this infographic Tim Ash tells marketers how to convert more of their social followers to clients and prospects, including measuring social media.
The common wisdom among social media marketers is “put links to your social media everywhere.” As it turns out, this can hurt your online sales conversion rate.
Our social media avatars don’t have to be boring, and in fact they can be quite instrumental in engaging with visitors to our Web site, Facebook profile, Twitter stream and more.
This infographic explains how social media and conversion are related. The information was gathered from NYT best-selling author Jeffrey Eisenberg.
As you might expect, I work with a number of E-commerce sites. Companies that sell things online is a faaaaaast moving target, so I’m glad to have folks like Willo O’Brien to keep me up to date on best practices in social shopping and online sales.
Here is a guide to how your blog can draw qualified traffic to your website via search, social media and email.
Jay Baer and Amber Naslund, the authors of “The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social” take us through the promise and pitfalls of social media that most any business must consider… now.
INFOGRAPH: Tim Hayden gave a thought provoking presentation on the integration of the live, mobile and online life of our prospects and customers, including some important tips on the use of QR Codes and email.
INFOGRAPH of a presentation by Sam Decker, recently of Bazaarvoice, who gave the McCombs School of Business Alumni three tips on how to succeed in a world of influencers.
People like us provide an important service to the social spheres. Our content-oriented social media strategy feeds those who rely on social media for education and elucidation.
In my most recent ClickZ column, I reflect back on my days as a marketing cog in the corporate machine, a time in which the practice of email “appending” was considered bad practice. Now ESPs are appending social network information to their client databases.
An infographic summary of the Masters Group Training by Dan Zarella on the science behind Twitter, Facebook and other social media platforms.
Tom Myer of the American Marketing Association heards the cats: Brian Massey (Conversion), Tom Hayden (Mobile Marketing) and Jen Wojcik (Social Media) in a panel discussion entitled “Show Me the Money: Make Marketing Work for You.”
I want measurable, tangible data on social conversion rates, on how social media gets qualified prospects to a Web property, and how it helps me carry on a conversation with them making them more likely to buy.
I love to watch Social Media Ninja Giovanni Gallucci present. He imparted a great deal of info on the intersection of social media and search to the audience at the Innotech PDX 2010 eMarketing Summit last week. If you weren’t there, you can enjoy it through the lense of my pen. Here is the visual […]
Scott Stratten’s PubCon keynote rant ranged from “Breaking up with Social Media” to the fallacy of getting rich quickly from social media, to Twitter etiquette. However, it was his constant assertion that great content is the source and sustenance of social success that endeared me to Scott.
Playing it safe will keep you from getting hurt — and from getting customers Fast Company columnist Sam Ford offers an insightful and entertaining treatise on how Corporations — and brands and small businesses – can take a page from the world of “professional” wresting. In short, Ford follows his own advice with this column. […]
Social Media is not just about creating more Awareness Please Vote! There are some very specific things you want to accomplish when you engage your prospects and customers. You want them to use your product, service or communication. You want to help influence their opinion of your product, service or communication. […]