search marketing

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Metrics for Great SEO Content

What are the characteristics of a high-performing organic web page? How would you measure it? What are the things that get it shared? In his Ungagged Conference presentation “Increasing Your Content IQ” Jordan Koene gives us three strategies for SEO Content that pulls backlinks and organic visitors to the page, the relevant engaged kind of…

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Which SEO Landing Pages Are Making You Money?

When you’re building a blog to bring traffic to your site, it’s the organic search traffic that makes or breaks your efforts. A blog post is an SEO landing page. It draws visitors through the graces of the search engines. SEO landing pages are challenging, primarily because it takes time to see which of them…

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Why PPC+CRO are So Sweet Together

We just finished a webinar that was, for me, one of the most fascinating I’ve participated in. The reason is that Jim McKinley of 360Partners brought in some very interesting data on the relationship between PPC and CRO. You know how data gets me excited. We also got some good questions that I’ll answer in…

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The CRO + SEM Agency: Challenges and Opportunities

Will CRO agencies adopt SEM, or will SEM agencies integrate CRO? The perfect storm of online business, the peanut butter and jelly, the gin and tonic, the Abbot and Costello will be SEM and CRO. The reason is that the conversion rate of any business is calculated by dividing transactions (leads, sales or calls) by…

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It’s All About You: The Future of High Quality Link-building

Google keeps messing with us. As soon as we thought we had Panda down, they introduced Penguin. Frankly, we weren’t too excited about the learning curve on that one. Then they threw an invisibility cloak over keywords used in Google searches, which made it even harder to figure out how people were finding us. And…

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A New Kind of Marketing Battery: Google’s New Smart Lists

Marketing Batteries: These are powerful online devices that can actually store attention. Marketing batteries get charged up on the attention that you pay for by running ads, by investing in SEO, by doing press releases, by blogging, by creating webinars. All you have to do is tap into them after they are charged. Customer Batteries…

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Converting the Toughest Visitor of All: Googlebot

Every site has one visitor in common: Googlebot. Googlebot is an unusual visitor that few of us understand. So how do we get copywriters, designers, developers and marketers to configure their site for this powerful king-maker visitor? The same way we do this for our human visitors: We personify them.

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