referral marketing

Do a Website Redesign Like JJ Abrams

Why Our Website Redesign Wasn’t a Disaster [WEBINAR]

On Monday, Conversion Sciences launched a revamped website. As you will learn in our Lab Coat Lessons Webinar, a website redesign can be a very dangerous undertaking. Sixty percent of our business comes through our website (the remainder being referrals). Any significant drop in traffic or conversion rate will hit our bottom line hard. It’s still early…

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8 Posts That Affect Your Blog’s Organic Traffic

How does one build traffic to a blog? That’s easy. One writes. One posts. One shares. Unfortunately, not all posts are created equal. Not all topics interest the same number of readers. And not all keyword phrases get the attention of the great granter of traffic, Google. Having blogged since 2005 on marketing topics, from…

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how do you feel about us giving you 10 grand feature image

We Want to Give You $10K This Year for a Referral

We just sent a sizable check to someone. They didn’t do any work for us. They didn’t deliver any software, designs or furniture. They didn’t install a hot tub or trim the trees outside our office. They didn’t threaten us. All they did was trust us to help one of their clients. The relationship has…

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What would happen if you stopped optimizing today?

The Ultimate Question for Website Optimization

What would happen if you suddenly pulled the plug on your website optimization efforts? The question behind the question is, “How much has website optimization contributed to our online sales?” We all know that the results we see in our tests don’t reflect reality when rolled out to the website. So, how much faith should…

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Where can conversion rate optimizers find the best breakfast tacos?

Austin Has The Highest Number of Website Optimizers per Capita

Last year, Austin, Texas declared itself the Conversion Capital of the World with some stiff competition. It turns out that, this year there is even more reason to support this very scientific and not-at-all-biased claim. We’ll be sharing our updated list of Austintatious website optimization pros on CRO Day, April 9. Website optimizers aren’t your…

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grow subscriber lists with exit overlays

How to Growth-Hack Your Email List Using Exit-Intent Overlays

The other day we gathered for an email brainstorming session.  What followed was the usual list of half-baked metaphors: “Email is like fine wine, it gets better with age.” “Email is like styrofoam, it’ll take 10,000 years to break down.” “” We were repeating ourselves, but the point was clear: despite being 350 Internet years…

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Become a Statistically Significant Marketer [AUDIO]

Statistical significance: It’s not just for impressing your date anymore. If you’re involved with an online business, you draw conclusions from things you’ve learned on a weekly basis. When you say, “We tried that. It didn’t work,” you are claiming to be able to predict the future based on something you did in the past….

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Agencies are being asked for Conversion Optimization Services

Conversion optimization is now a recognized discipline in the digital marketing stack. This stack roughly looks like this:      Brand Development      Awareness Advertising      Web Property Development      Search Marketing      Conversion Optimization      Loyalty and Evangelism According to MarketingCharts.com, increasing conversion rates is at the top of…

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5 Tactics for Increasing Your Telephone Sales

Telephone sales aren’t what they used to be. It’s much harder to land a sale via the phone. In fact, Inside Sales shared that in 2007 it took 3.68 cold call attempts to reach a prospect. Today, it takes around 8 attempts. It’s a much tougher climate out there for sure. However, phone sales are…

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Cascading Content is Content Marketing Made Easier

Your presentation will set off a cascade of content. It was a few paragraphs from my book in a Chapter entitled “How Content Fuels Conversion.” It started off pretty well, but it ended in a lie. Amid my discussions of video and images; of draftsmen and imagemakers and storytellers appeared a few lines. They’re there…

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