Six tips for optimizing your website using AB Testing

A/B Testing Fundamentals Infographic

Here are six tips for getting your A/B testing right. These were captured at Affiliate Summit West 2016 and presented by Digital Marketer’s Justin Rondeau. Focus on Process Not Hacks Don’t just try what others  say works. Have a process that allows you to know your MARKET. Measure Multiple Metrics that Matter Measure the right…

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Metrics for Great SEO Content

What are the characteristics of a high-performing organic web page? How would you measure it? What are the things that get it shared? In his Ungagged Conference presentation “Increasing Your Content IQ” Jordan Koene gives us three strategies for SEO Content that pulls backlinks and organic visitors to the page, the relevant engaged kind of…

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are coupons damaging your brand feature image

How to Drive eCommerce Sales Without Discounting [INFOGRAPHIC]

During the holiday shopping season, everyone seems to turn into Santa Claus. An infographic from Slant states that “nearly 2/3 of the top 1,000 e-retailers offered discounts” last year. Frankly, I’m more than a little surprised that it was only two thirds. Offering discounts during the holidays kind of seems like a given. Everyone does…

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are your landing pages ready to take flight feature image

Which SEO Landing Pages Are Making You Money?

When you’re building a blog to bring traffic to your site, it’s the organic search traffic that makes or breaks your efforts. A blog post is an SEO landing page. It draws visitors through the graces of the search engines. SEO landing pages are challenging, primarily because it takes time to see which of them…

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mCommerce is Growing at 300 Percent the Rate of eCommerce

Dear America, Don’t Worry About Mobile Commerce [INFOGRAPHIC]

“We’ve got mCommerce covered. Sincerely, the rest of the world.” What if I told you that there was an under-served segment of your marketplace, a segment that is growing three times faster than your current visitors? What if I told you this segment was using mobile apps at an alarming rate? Would you be interested…

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Where are your customers on the gender divide?

Data Reveals Shocking Truth: Men and Women Shop Differently [INFOGRAPHIC]

If it’s backed by data, it’s not sexist. At least that’s what we tell ourselves. If the data says it’s true, it’s not stereotyping. We all know men and women shop differently. Except when they don’t. So this daring infographic, conspiring with the numbers to perpetuate some of our favorite stereotypes definitely caught our eye….

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Give Online Shoppers What They Want

What 80% of Ecommerce Shoppers Want From Your Site [INFOGRAPHIC]

What are online shoppers looking for?  No matter what you’re selling, knowing the answer to this question is the first step to figuring out how to give them what they want. The Conversion Scientists here spend their time testing ecommerce sites, and they know that the recommendations in this infographic can work for your online…

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eCommerce Growth Continues in 2015 in Europe and the US

This infographic from Ecommerce Platforms gives us some insight state of eCommerce in 2015.  It’s looking like online sales are going to increase to well over a quarter of a billion dollars (yep, you read that right:  billion!), and even though retail sales online are still a relatively small percentage of total sales, brick-and-mortar shops…

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