We recently began the split-testing process for a B2B ecommerce company. This is only remarkable because we signed this deal over a year ago. What happened to delay testing so long? A website redesign. The four-month redesign turned into a six month redesign and then into a 14-month redesign. This is not unusual in our […]
What to look for in a high-converting landing page template. A friend of mine recently offered me an expensive Giant brand road bike that he wasn’t using in exchange for some help on his website. He runs a local carpet cleaning service in San Marcos, Texas just south of the Conversion Capital of the World. […]
Website design is only great if it’s making you money. It’s not about the colors, the shapes, the sliders and flashy bits, though that’s the fun part many businesses sadly get hung up on. People don’t come to your site for entertainment or art—unless you sell art. Photo Credit: Giovanni Orlando via Compfight They come […]
Instead of starting with a template, start your landing pages from the call to action and build it backwards. This will avoid the introduction of elements that reduce your conversion rates unnecessarily.
Tom had two sites targeting the same audience, and getting about the same traffic. Both had analytics installed. This was a rare opportunity to see how two very different approaches to Web site design affected online sales conversion out in the real world.