b2b

10 ways to optimize your content strategy

10 Ways to Accelerate and Improve Lead Generation

What are you doing today to ensure that your business brings in a continuous flow of qualified leads on a daily basis? Do you have a refined procedure, or are you throwing content out into the abyss of the interwebs with fingers crossed, hoping to score new leads and make some money?  If you can’t…

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5 Tactics for Increasing Your Telephone Sales

Telephone sales aren’t what they used to be. It’s much harder to land a sale via the phone. In fact, Inside Sales shared that in 2007 it took 3.68 cold call attempts to reach a prospect. Today, it takes around 8 attempts. It’s a much tougher climate out there for sure. However, phone sales are…

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Big Testing is Better Than Big Data – For Further Study

Big Data is Good—But Big Testing is Better | Chief Marketer @chiefmartec “out of 12,000 experiments that Google ran in 2009, only about 10% of them resulted in adopted changes.” You are not Google. But you must realize that in every industry, an online leader is going to emerge, and it will be the company…

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7 Marketing Lessons Learned When Naming My New Book

  After nine months of writing, fifteen chapters complete and dozens of columns supporting the effort, you’d think that the easiest thing to do would be to pick a name for my conversion marketing book. As it turns out, this is difficult. So why read a post about selecting a book title? Because, it’s all…

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Four Lessons Learned

Can you send a daily email to a business-to-business email list?   One of my favorite conversion strategies is the second chance. The second chance only comes when I have a way to continue the conversation; to get someone to come back again and let me make my case again.   There is no better…

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B2B Marketers Must Embrace Conversion Marketing

Conversion marketing is about bringing visitors to choice. B2B marketers carry this same burden.

Can marketers in more conservative industries use techniques proven to increase online leads and sales in B2C markets? Not only should B2B marketers try everything that B2C businesses are using, they risk irrelevance if they don’t.

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7 Things Marketers Can Learn from Pro Wrestling

Playing it safe will keep you from getting hurt — and from getting customers Fast Company columnist Sam Ford offers an insightful and entertaining treatise on how Corporations — and brands and small businesses – can take a page from the world of “professional” wresting. In short, Ford follows his own advice with this column….

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