Pay-per-click (PPC) advertising can be a highly effective way to get your products in front of new prospective customers and drive sales, but only when campaigns are set up with the right touch. Depending on what keywords you want to target with your bids, search ads are generally not prohibitively expensive, but it’s easy to […]
What are you doing today to ensure that your business brings in a continuous flow of qualified leads on a daily basis? Do you have a refined procedure, or are you throwing content out into the abyss of the interwebs with fingers crossed, hoping to score new leads and make some money? If you can’t […]
Telephone sales aren’t what they used to be. It’s much harder to land a sale via the phone. In fact, Inside Sales shared that in 2007 it took 3.68 cold call attempts to reach a prospect. Today, it takes around 8 attempts. It’s a much tougher climate out there for sure. However, phone sales are […]
Big Data is Good—But Big Testing is Better | Chief Marketer @chiefmartec “out of 12,000 experiments that Google ran in 2009, only about 10% of them resulted in adopted changes.” You are not Google. But you must realize that in every industry, an online leader is going to emerge, and it will be the company […]
After nine months of writing, fifteen chapters complete and dozens of columns supporting the effort, you’d think that the easiest thing to do would be to pick a name for my conversion marketing book. As it turns out, this is difficult. So why read a post about selecting a book title? Because, it’s all […]
Can you send a daily email to a business-to-business email list? One of my favorite conversion strategies is the second chance. The second chance only comes when I have a way to continue the conversation; to get someone to come back again and let me make my case again. There is no better […]
I’ll be sharing with you fifteen components of high-performing landing pages that you can use to increase your online sales conversion.
Even in business-to-business lead generation, you can “reverse” the perceived risk of completing a form, and I cover several ways to do this. Risk reversal is an important part of conversion rate optimization.
Conversion marketing is about bringing visitors to choice. B2B marketers carry this same burden.
Can marketers in more conservative industries use techniques proven to increase online leads and sales in B2C markets? Not only should B2B marketers try everything that B2C businesses are using, they risk irrelevance if they don’t.
Playing it safe will keep you from getting hurt — and from getting customers Fast Company columnist Sam Ford offers an insightful and entertaining treatise on how Corporations — and brands and small businesses – can take a page from the world of “professional” wresting. In short, Ford follows his own advice with this column. […]