Conversion Sciences Blog

Is converison optimization a real science Brian Massey on ecommerce.

Ecommerce: Applying Conversion Science Q&A

Here are several questions about applying conversion science to ecommerce sites. These questions came from the sponsors of the GP Ecommerce Summit in Bucharest, Romania. Can we consider Conversion Rate Optimization a real science? What defines a science? The Scientific Method. Assume we know nothing about a problem Research it Develop hypotheses Select the most likely…

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Six tips for optimizing your website using AB Testing

A/B Testing Fundamentals Infographic

Here are six tips for getting your A/B testing right. These were captured at Affiliate Summit West 2016 and presented by Digital Marketer’s Justin Rondeau. Focus on Process Not Hacks Don’t just try what others  say works. Have a process that allows you to know your MARKET. Measure Multiple Metrics that Matter Measure the right…

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Using Animated Video to Increase Attention

Using Animation in Video Marketing to Generate Leads and Sales Let’s talk a little bit about animated video, or cartoon video. What is it about this video that seems to work so well? Why does it keep our attention? We were particularly curious about this at Conversion Sciences, because we had used this content in our video…

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