Copywriting: Getting Past the Bouncers in Your Brain [TODAY]

Brian Massey shows you how to write killer conversion copy and get past the bouncers in your brain.

Tim Ash coined the term “Big fat bouncers in your brain” during an interview on his Landing Page Optimization podcast that he and I were on.

I love the image that phrase draws to mind, because it’s true.

The bottom line is this: If you want your message to affect and influence your readers and listeners, you must get past the big fat bouncers in their brains.

Writing Killer Copy: Getting Past the Bouncers in Your Brian

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I’ve introduced you to these two bouncers and telling you how to write copy that gets past them.

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Writing Killer Copy: Getting Past the Bouncers in Your Brian

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Brian Massey is the Founder and Conversion Scientist at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.