Marketing Strategy

Why Contextual Marketing Is The Next Big Wave In Customer Conversion

Quick question. Do you remember the 2002 blockbuster movie Minority Report starring Tom Cruise? In the movie, Tom Cruise walks through a mall while escaping from the police where he is greeted personally by advertising billboards: “John Anderton! You could use a Guinness right now!” In a later scene, another advertisement is even more target-specific:…

Read Post

How Mobile Ecommerce Will Profit This Holiday Season [Infographic]

Mobile ecommerce is transforming online shopping, especially during the holidays. Here are some eye-opening statistics in an infographic. Most businesses are giving away their mobile visitors. Either they don’t provide a mobile-friendly experience or they have a responsive site that doesn’t give mobile visitors anything different. This is an opportunity for you. Mobile visitors will…

Read Post

Testing Email Can Be Misleading (How to Avoid Bad Decisions)

I’m fond of saying that AB testing, or split testing, is the “Supreme Court” of data collection. An AB test gives us the most reliable information about a change to our site. It controls for a number of variables that can taint our data. Things change over time. You might make a change to your…

Read Post

Using Animated Video to Increase Attention

Using Animation in Video Marketing to Generate Leads and Sales Let’s talk a little bit about animated video, or cartoon video. What is it about this video that seems to work so well? Why does it keep our attention? We were particularly curious about this at Conversion Sciences, because we had used this content in our video…

Read Post

How Faces Influence Video Marketing

When you put people in your video marketing, something unexpected happens. The Human Brain Loves Eyes I want to talk a little bit about eyes and the importance of eyes in video marketing. First of all, the human brain loves eyes. We’re drawn to it, we want to look at it. And this can be…

Read Post
There no better brand experience than finding what you're looking for.

How Conversion Optimization is a Brand-Building Investment

We believe that conversion optimization is a brand-building activity. Conversion-based brand building works on the assumption that there is no better brand experience than finding what you are looking for. Includes an infographic on digital touchpoints.

Read Post
Conversion Optimization Tools Make You Leaner than Lean

Developing a Maximum Viable Non-Product (MVNP)

When it comes to validating ideas, conversion optimization tools make you leaner than Lean. You’re ultra-lean. You’re 45-days-in-a-lifeboat lean. You’re hide-behind-a-flagpole lean. Instead of building an MVP, we prefer to build an MVNP: the Maximum Viable Non-Product. Podcast and Transcript.

Read Post
is laughter the best call to action feature image

How to Use Humor in Video to Increase Online Sales

Everybody wants to be the llmpany that came up with the brilliantly clever video or ad or Tweet that got shared by millions. The one where, if you dare to admit you haven’t seen it, everyone else at the party will jump on you demanding, “You haven’t SEEN it?” But here’s the thing: While there…

Read Post

Copyright Infringement-Things to Avoid on the Web [INFOGRAPH]

Do you know how copyright works? Are you sure you understand “fair use” of content? Are you vulnerable to having your trademarks stolen from you? These are some of the questions Ruth Carter addressed in her Ungagged conference presentation “Social Media Horror Stories.” Here are my instagraph notes.

Read Post

Reaching Millennial Generation C: 5 Ways to Connect and Convert

Toddlers have tablets built just for them, and elementary school kids have iPads and phones. Being connected is a way of life now, and that connectedness is starting at earlier and earlier ages. Where did it begin? With the Millennials – that 18-34 age group that, now in adulthood, is the first generation to have…

Read Post
converting hearts and minds feature image

How to Use Emotional Triggers to Increase Conversions

Mary Rose Maguire is the managing partner (with her husband) of Maguire Copywriting. Before she began her own copywriting agency, she produced copy in various corporate industries for over 25 years. The bulk of her copywriting experience has been produced for businesses selling to other businesses (B2B). She found that her clients had a terrible…

Read Post
how to find and be an awesome guest blogger feature image

How to Approach Bloggers about Guest Posting: Dos and Don’ts

When I first met Brian Massey, I had just attended a presentation he gave about his success with The Conversion Scientist Blog. I learned a lot during the presentation and was impressed by the analytics he shared about the blog’s readership and subscribers. I knew as soon as the presentation was over: I wanted to…

Read Post
1 2 3 8

Send this to friend