Is converison optimization a real science Brian Massey on ecommerce.

Ecommerce: Applying Conversion Science Q&A

Here are several questions about applying conversion science to ecommerce sites. These questions came from the sponsors of the GP Ecommerce Summit in Bucharest, Romania. Can we consider Conversion Rate Optimization a real science? What defines a science? The Scientific Method. Assume we know nothing about a problem Research it Develop hypotheses Select the most likely…

Read Post
It's too late to optimize lyrics.

It’s Too Late to Optimize

For those of you who optimize, and benefitted from a more efficient online store or higher lead conversion rate this holiday season, we straighten our lab coats and salute. You should enjoy one of our more cheerful holiday treats. For those that aren’t going into this holiday season with a 20%, 30% or more revenue lift from this year’s…

Read Post
Instagram vs Facebook: Which brings you more money

Is Instagram More Powerful Than Facebook for eCommerce? [Infographic]

You can find the most inane demographic information about Facebook users, the amount of time they waste on the site, how many of them are grandmothers, where to find a browser extension that will make all of those pictures of your friends’ kids turn into pictures of cats, and lots of other quasi-useful information that…

Read Post
why is it so hard to buy things online feature image

Turn a 10 Second Ecommerce Transaction into 10 Minutes

If you’ve ever read the book The Design of Everyday Things you may recall one of the stories. It tells of a typist asked to evaluate the design of a new keyboard. She reported back to the keyboard designer that she liked the new design and didn’t find any faults with it. The designer asked…

Read Post
are coupons damaging your brand feature image

How to Drive eCommerce Sales Without Discounting [INFOGRAPHIC]

During the holiday shopping season, everyone seems to turn into Santa Claus. An infographic from Slant states that “nearly 2/3 of the top 1,000 e-retailers offered discounts” last year. Frankly, I’m more than a little surprised that it was only two thirds. Offering discounts during the holidays kind of seems like a given. Everyone does…

Read Post
what's your quiz building personality feature image

Driving eCommerce Sales Through Online Quizzes

Online Sales have a growth rate that’s 10 times more than their brick and mortar counterparts. This in turn encourages retailers to do everything they can to optimize their selling capabilities. With an emphasis on driving e-commerce sales, finding new and innovative ways to spur online sales requires an effective strategy. If BuzzFeed hasn’t made…

Read Post
mCommerce is Growing at 300 Percent the Rate of eCommerce

Dear America, Don’t Worry About Mobile Commerce [INFOGRAPHIC]

“We’ve got mCommerce covered. Sincerely, the rest of the world.” What if I told you that there was an under-served segment of your marketplace, a segment that is growing three times faster than your current visitors? What if I told you this segment was using mobile apps at an alarming rate? Would you be interested…

Read Post
Analyzing but not optimizing

Seasonal Online Retailers’ Optimization Habits

We can hear the bells! With just a few days left in summer, parents are now easing their way out of summer camps, Disney vacations, and scrambling to prep their kids for the new school year. Retailers reliant on the back to school rush have run out of time to prepare. How have onilne retailers…

Read Post

7 Ideas Stolen from Online Retailers Who Will Kill It This Holiday

Retail season is just three months away.  Surprise! Come again?! Yes it’s true. Between the months of November and late December, many businesses who generate significant profit online will experience an increase in traffic and (hopefully) sales. How do you know if your website is fully prepared to take full advantage of the holiday rush?…

Read Post
Where are your customers on the gender divide?

Data Reveals Shocking Truth: Men and Women Shop Differently [INFOGRAPHIC]

If it’s backed by data, it’s not sexist. At least that’s what we tell ourselves. If the data says it’s true, it’s not stereotyping. We all know men and women shop differently. Except when they don’t. So this daring infographic, conspiring with the numbers to perpetuate some of our favorite stereotypes definitely caught our eye….

Read Post
history of commerce featured image

Conversion Optimization has been Around as Long as Commerce

We came across this infographic from, The History of Commerce from Cattle to Bitcoin, and realized that conversion optimization has been around as long as commerce. Conversion optimization is the art and science of making more money from what you have. It is about getting more currency from the investments you’ve already made. Today…

Read Post
Give Online Shoppers What They Want

What 80% of Ecommerce Shoppers Want From Your Site [INFOGRAPHIC]

What are online shoppers looking for?  No matter what you’re selling, knowing the answer to this question is the first step to figuring out how to give them what they want. The Conversion Scientists here spend their time testing ecommerce sites, and they know that the recommendations in this infographic can work for your online…

Read Post
Is there something fishy in your data?

How this Ecommerce Company got a 37.5% Conversion Rate Lift Overnight

They had tried everything, and if you looked at their site, you would find a competent site from an optimization standpoint. Products were presented in a clear way. Navigation made sense. Product pages handled most desires for information. Still, they struggled with a low conversion rate. This company was not a customer of ours, but…

Read Post

Send this to friend