Ecommerce

It’s Too Late to Optimize

It's too late to optimize lyrics.

For those of you who optimize, and benefitted from a more efficient online store or higher lead conversion rate this holiday season, we straighten our lab coats and salute. You should enjoy one of our more cheerful holiday treats. For those that aren’t going into this holiday season with a 20%, 30% or more revenue lift from this year’s […]

Seasonal Online Retailers’ Optimization Habits

Analyzing but not optimizing

We can hear the bells! With just a few days left in summer, parents are now easing their way out of summer camps, Disney vacations, and scrambling to prep their kids for the new school year. Retailers reliant on the back to school rush have run out of time to prepare. How have onilne retailers […]