Jacob McMillen

Bio

Jacob McMillen is a website copywriter and content strategist. He enjoys helping businesses target their messaging and writes marketing & career advice that doesn't suck via his blog Digital Careerist.

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Posts by Jacob McMillen:

5 Proven Methods For Increasing Your Email Open Rate

Email is one of the highest converting marketing channels today. Still. Increase your email open rate with these five methods.

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10 Copywriting Tips You Think You Know (But You’re So Very Wrong)

Here are ten incredibly practical and insanely important copywriting tips that most everyone can recite in their sleep yet somehow rarely make it the published landing page.

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Anatomy Of An Optimized Checkout Experience

Abandonment rates for ecommerce shopping carts average around 70%. An optimized checkout experience can save many of these ready-to-buy visitors. Here are the four major reasons visitors abandon and how to reduce them from your checkout process.

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How Will You Optimize In 2017?

2017 is just around the corner, and that means a new year with a fresh batch of goals and milestones. If you increased your website’s conversion rate by 10%, how would that affect your business’ overall growth this year? How would that accelerate your career or revolutionize your bottom line? Now’s the time to get…

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AB Testing Research: Do Your Conversion Homework

IF we had to pick one thing that has made Conversion Sciences a successful AB testing agency, it would be this: We are very good at picking what to test. This isn’t because the team is made up of geniuses (except you Brian, we all know you’re a genius). It’s because we have a consistent methodology for…

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Category: AB Testing

The Proven AB Testing Framework Used By CRO Professionals

There is no shortage of AB testing tips, tricks, and references to statistical significance. Here is a proven AB testing framework that guides you to consistent, repeatable results. How do conversion optimization professionals get consistent performance from their AB testing programs? If you are looking for a proven framework you can use to approach any website and methodically derive…

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Category: AB Testing

10 Value Proposition Upgrades That Increased Conversions By At Least 100%

10 successful value proposition examples proven by AB testing. Conversion Sciences has completed thousands of tests on websites of all kinds for businesses of all sizes. At times, we’ve been under pressure to show results quickly. When we want to place a bet on what to test, where do we turn? Copy and images. These are the primary components…

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Category: AB Testing

The 20 Most Recommended AB Testing Tools By Leading CRO Experts

Which ab testing testing tools are preferred by fulltime CRO experts? These are the tools they use to deliver results to their clients.

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Category: AB Testing

A/B Testing Statistics: An Intuitive Guide For Non-Mathematicians

Here’s the deal. You simply cannot A/B test effectively without a sound understanding of A/B testing statistics. And while there has been a lot of exceptional content written on AB testing statistics, I’ve found that most of these articles are either overly simplistic or they get very complex without anchoring each concept to a bigger picture. Today, I’m…

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Category: AB Testing

A/B Test Intro: What Is An A/B Test?

Sign Up For Our Free CRO Course AB testing, also referred to as “split” or “ABn” testing, is the process of testing multiple variations of a web page in order to identify higher-performing variations and improve the page’s conversion rate. As the web has become increasingly competitive and traffic has become increasingly expensive, the rate…

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Category: AB Testing

The AB Testing Process that Empowers Marketers

An overview of AB testing to help small businesses get started with this powerful tool.

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Category: AB Testing
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Responsive, Adaptive, & Mobile Optimized Websites: The Make or Break Differences

So you just read an article on how your website needs to be mobile responsive. That makes sense. More people are using their phones these days than ever before. It would be wise to have a site that adjusts to a mobile user’s needs. But then you stumble across a new headline, this one talking…

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Are Your PPC Ads Plaid and Your Landing Pages Polka Dots?

Pay-per-click (PPC) advertising can be a highly effective way to get your products in front of new prospective customers and drive sales, but only when campaigns are set up with the right touch. Depending on what keywords you want to target with your bids, search ads are generally not prohibitively expensive, but it’s easy to…

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Why No One Is Reading Your Emails (And How To Fix It) [GUEST POST]

If your open rates are abysmal, don’t be quick to dismiss email marketing. It’s time to dump dead weight subscribers and up the value of your messages.

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