Conversion Sciences is an optimization company specializing in increasing conversion rate, average transaction value and digital marketing ROI. We focus relentlessly on increasing our clients’ two most critical KPIs – Revenue Per Visits (RPV) and Profit Per Visit (PPV). Our M3 Conversion Optimization Process combines the time-tested principles of the Scientific Method with advanced digital marketing techniques to reliably and repeatably help our clients “find the hidden money” in their sites.
Top 5 Reasons Businesses Love Working With Us : Our Philosophy : Our Leadership Team
Top 5 Reasons Businesses Love Working With Us
- We focus on making you more money - Our clients know that we focus 100% on making their sites more profitable. That means that all of our activities are measured by how much incremental revenue they will generate. No uneccessary design. No fluff. No investments without a sound ROI model.
- We are recognized conversion optimization experts - Members of our team are regularly published in Search Engine Land and Click Z, and we are regular speakers at conferences like Conversion Conference and PubCon.
- We don’t think, we know - Our clients hire us because they know that we won’t guess about how we can improve their site’s profitability. Because of our process and framework, we know. When it comes to optimization, opinions are the least interesting things in the world. Don’t think, know.
- We do the hard work and execute, execute, execute - We’re in the success business, and you can’t be successful if you don’t execute. That means driving every project all the way from concept to results. This is hard work and no place for folks who can’t think through the hard problems and manage a complex project.
- We bring a unique tool set to the table to accelerate your business - We keep a few one-of-a-kind tools in our Optimization Lab. Video is one of them. Our team boasts a video for business expert who literally pioneered the field of video for commerce. In the course of our video tests, we’ve discovered some truly amazing (and lucrative) things.
Our Philosophy
We are what happens when two expert internet marketers, one an unparalleled thought leader on conversion optimization and the other a video and SEO expert, decide to create the consultancy we both wished we could have found and worked with back in the days when we were the client working on maximizing our conversion rates.
When you work with us, this is what you should expect:
- Keep the promises we make
- Deliver results via a process that is thorough, effective and minimizes the burden on our client (you)
- Define every action so that it is measurable and measure it to the bottom line
- Prioritize relentlessly to maximize and pull forward client ROI
- Always be open, candid and prepared
Everything is measurable, and everything should be measured to the bottom line.
We believe that every website can reach a mutually profitable symbiosis where the needs of web visitors and the needs of web businesses interact perfectly. This belief has the following components:
- Develop a process by which businesses can understand their most important visitors.
- Find and train a roster of designers, developers and marketers that excel in implementing online strategies that serve the visitor and the business.
- Evangelize the importance and power of conversion marketing.
- Develop teaching materials that help businesses make excellent decisions about how to spend their online marketing budget.
Our Leadership Team
We have over 30 years of combined online marketing and operations experience. Throughout the course of our careers, we’ve worked with Multiple IR 500 Brands, increased revenue for hundreds of businesses across a variety of industries, built an infrastructure and process, and led a team that created over 30,000 eCommerce videos. Along the way, we’ve found the time to present at conferences such as Conversion Conference, PubCon and others and regularly publish articles on conversion rate optimization in publications including Search Engine Land, ClickZ and Content Marketing Institute.
Brian Massey, Conversion Scientist
Brian Massey
Brian Massey is the Conversion Scientist at Conversion Sciences and he has the lab coat to prove it. Brian has a rare blend of technical talent and marketing vision and has built a reputation for solving complex problems.
Brian is a Conversion Optimization Evangelist and spends a great deal of his time speaking and writing about conversion. As the Original Conversion Scientist, Brian has helped dozens of businesses transform their sites through a steady diet of visitor profiling, purposeful content, analytics and testing.
Oh, and he’s from the future…
Click here for the full story on Brian Massey
Joel Harvey, Conversion Scientist
Joel Harvey
Joel has developed video solutions for some of the largest online retailers on the Web, and these retailers expect results. He has the rare ability to view everything through the lens of data and fact, without losing the ever important sixth sense one needs to consistently drive results.
With many years of start-up Executive Leadership experience, Joel brings seasoning and savvy to spare to the Conversion Sciences team. Joel focuses most of his time on Operations and Business Development, but still manages to make a lab coat look pretty dang good.
Is he from the future too?
Click here for the full story on Joel Harvey
When we aren’t helping clients, we are busy speaking and writing
Top 5 Reasons Businesses Love Working With Us : Our Philosophy : Our Leadership Team
What Can We Do To Help You?
We work with established businesses across multiple industries to fuel revenue and profit growth in the short, medium and long-term. Every company and every project is different. Contact us to schedule a discussion. The conversation is confidential and we’re certain that you’ll find it valuable.
