Nail your offer and headline). Create an offer that visitors can't resist.
Proof and Trust
Identify the proof points and trust builders that your prospects look for.
Images that Work
Choose and create images that move the visitor toward action. Avoid business porn!
All of the Elements of a Successful Landing Page
This guide is designed help plan a testing program for your landing pages. The planner will guide you to the ideas -- the hypotheses -- that are most likely to increase conversion rates on your landing pages.
About the Author
Brian Massey is a Conversion Scientist and founded Conversion Sciences in 2007. He is an international speaker and author of the book Your Customer Creation Equation
Founder, Conversion Sciences
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AB Test Planning Guide for Landing Pages
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